Print & Stationery Design

In an increasingly digital world, printed design becomes a **sensory gift**. A business card, catalog, envelope, or even a sticker—these are tangible touches that make clients feel your work is **real, physical, and detail-oriented**.

Why is print design still relevant?

Because it engages the senses. The client doesn’t just see—it **touches, smells, and keeps**. A premium business card stays in a wallet for months. A beautiful catalog sits on a client’s desk. These aren’t just “prints”—they’re **silent sales tools**.

"Digital design is seen. Print design is kept."

Principles of professional print design

1. Design for a physical medium

Never use your web file for print! - Image resolution: 300 DPI (not 72) - Color mode: CMYK (not RGB) - Margins: add bleed (3mm) and safety margin (5mm) These small details separate “professional” from “amateur.”

2. Choose paper as a design element

Paper isn’t a backdrop—it’s part of the design. - Thick cardstock for business cards - Glossy paper for luxury catalogs - Recycled paper for sustainable brands Collaborate with your printer early to see real physical samples.

3. Don’t forget practicality

- Does the card fit in a suit pocket? - Is the type too small to read without glasses? - Are key details (phone, website) prominent? Test your design in real life before large-scale printing.

A workshop tip

For a French fashion brand, we designed a catalog on thick board wrapped in fabric, with hand-applied gold foil. It cost 30% more—but the client said: “Every client who opened it felt they were holding a piece of art.” Investing in quality translates into unforgettable impressions.